YuMe, SpotXChange Link Up

By Daisy Whitney

Online video advertising network YuMe has formed a partnership with SpotXChange, an online marketplace for ads.

Under the deal, YuMe’s clients gain access to the advertisers and agencies buying video ads in the SpotXChange marketplace, the companies said. Also, media buyers who use SpotXChange will have access to YuMe’s audience of 46 million unique viewers.

SpotXchange is a service that lets online video publishers to auction off video ads. YuMe matches video content with targeted ads.