The CW’s Web site, CWTV.com, will not stream the newest “Gossip Girl” episodes in an effort to increase the show’s broadcast TV ratings, which have been low despite its high Internet buzz.
“For these next five weeks the epicenter of the ‘Gossip Girl’ universe will be on The CW’s broadcast television airwaves,” said Dawn Ostroff, The CW’s president of entertainment.
The show returns with five original episodes starting Monday, April 21.
“We feel we have a valuable property,” said Paul McGuire, senior VP of communications at the network. He added the decision was made on an “experimental basis,” in hopes of improving broadcast ratings for the show.
New episodes of the series will still be available for download through iTunes. The episodes also will be rebroadcast the following Sunday at 6 p.m.
Other short-form content will appear on CWTV.com, including interviews with series creator Josh Schwartz, two-minute episode recaps following the Monday night airings and viewer contests. The site will continue to have the first 12 episodes available for streaming.
While in reruns due to the writers strike, “Gossip Girl” moved to Mondays at 8 p.m. from Wednesdays at 9 p.m., losing its “America’s Next Top Model” lead-in.
The show has been averaging a 2.4 rating/6 share among women 18-34.
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Comments (4)
I think you should post the new gossip girl episodes because some people arnt able to make it to their television in time and I for one have a busy schedule!!!!
Posted by Amy | April 22, 2008 4:30 PM
I think they should post it too. I live in a town that doesn't even get CW and it's my only way of keeping up. Other wise I might just stop watching it all together if I only get it every once in a while.
Posted by Sabrina | April 24, 2008 10:47 PM
I agree with you both. I'm very busy and if Gossip Girl isn't online, there's a chance I'll never see the episode. Anytime I miss episodes, I just decide not to watch for a while and my friends just fill me in on what happened. Not streaming episodes is only going to hurt your fan base.
And try this for a solution: get more timeslots to rerun it or pay a station to do all-day marathons like top model and other shows have done. you have no idea what type of ratings youd get if you gave us more chances to see the show.
Posted by lauryn | May 11, 2008 2:19 PM
I so agree we you all. Cuz when it finally started back i had no idea that it came on mondays. So i missed it. And now im totally lost. I think they should at least post them even if it is like 2 weeks later or something. Or try runnin it the same day but twice or something. Cuz i love this show but its hard to keep up if you cant watch it and your not home in time to see it on the tube. You figured the writers strike wouldve knocked some sense into these ppls heads..
Posted by Ashley | May 15, 2008 1:24 PM