In Depth

New Features Boost Traffic to has seen record traffic on its Web site after a year of major renovations.

TV Guide Online, a division of Gemstar-TV Guide International, estimates 12 million unique visitors monthly to its flagship site, representing a 40% annual increase in monthly visits over 2007. It attributes the growth to expanded editorial coverage, an online video search engine and a flexible syndication platform, which it added between October and March.

The company also noted a trend in younger users and younger-skewing keyword searches over the past six months, with a large number of site visitors looking for content related to “millennial”-oriented programming such as series “Gossip Girl,” “Zoey 101” and “One Tree Hill.”

The site has plans for further growth in the coming months, with site add-ons to include a Web video widget, a summer movie guide, reality-show “power rankings” and a series finale preview, among others.