In Depth

PodShow Relaunches as Mevio

Podcast provider PodShow is relaunching its service today as Mevio with a focus on original episodic content programmed for the Internet, the company said.

Mevio said it will offer “millions” of hours of episodic programming, videos and music centered around a social media experience. Mevio will aggregate more than 15,000 shows, will co-produce 600 shows and will produce 50 shows by the end of this year.

Mevio also will let advertisers build their own online channels for their brands.

The makeover represents a shift from the “podcast era” to an era of premium, episodic Web content, the company said.

(Editor: Jensen)