CBS Adds Yahoo as Content Distributor

By Sergio Ibarra

CBS Interactive and Yahoo announced a deal that adds Yahoo as a distribution partner in the CBS Audience Network, a collection of Web video sites that carry CBS content.

With the addition of Yahoo to its 300-plus partners, the CBS Audience Network extends its reach to 92% of online viewers. Among the content available to these partners are full episodes and clips from CBS, Showtime and EyeLab, CBS’s short-form video production unit.

“This announcement underscores the value of CBS’ open, non-exclusive, multi-partnership strategy for distributing our content online,” said Anthony Soohoo, CBS Interactive senior VP/general manager of entertainment. “This is a win-win in that it bolsters the distribution of CBS content while giving Yahoo users access to programming that has proven to be among the most popular professional content online.”

“Yahoo TV is committed to offering our users the most comprehensive television experience on the Internet,” said Karin Gilford, Yahoo VP of entertainment and lifestyles. “The partnership with CBS significantly expands our video offerings and provides our users with a consistent and best-in-class viewing experience. It’s all part of our strategy to become the starting point for the most consumers on the Web.”

CBS already had an established relationship with Yahoo, providing Yahoo News with “60 Minutes” content and Yahoo Sports with news and videos from 16 CBS-owned affiliates.