In Depth

Disney’s ‘Camp Rock’ Tops All in Ratings

Walt Disney Co.’s “Camp Rock” attracted 8.9 million viewers on the Disney Channel Friday night, making it the No. 1 program on television, including shows on the broadcast networks.

While not as big as last summer’s “High School Musical 2,” “Camp Rock” weighs in as the highest-rated entertainment show on cable this season. It also beat the debut broadcast of Disney’s original “High School Musical.”

Disney had been counting on “Camp Rock,” featuring the popular Jonas Brothers, to become the same type of multi-media phenomenon that “High School Musical” has grown into. The company will continue to air the movie on its other broadcast and cable channels through the weekend.

“Camp Rock” appears on the ABC television network as part of the “Wonderful World of Disney” franchise on Saturday and on ABC Family on Sunday. The movie also aired on Radio Disney and will premiere on Monday.

“Camp Rock” will debut on Disney Channels worldwide beginning in August.

(Editor: Baumann)