In Depth

In Their Own Words: Mary Kellogg

Executive in charge of the show when “Live” was launched in national syndication and co-owner of the Titanic Museum Attraction in Branson, Mo.

My job was to oversee the show, to handle any issues, work with Michael Gelman and the creative staff. I worked with the sales team, the marketing department. Michael Gelman was responsible for the day-to-day. I worried about the future. I was the first one to figure out how we were going to take the show on the road and we went to London. I just thought big. Why not? I created the fan club and said, “Let’s take people over there, because they won’t know who Regis is. Let’s take a plane over.” So I contacted TWA. We put a whole package together. We took, I want to say, 500 people who traveled with us. I was like a basket case. I was Miss Congeniality.

How I knew when this show became big was when we went to Tampa, Fla., and I wish I could tell you the date, and we were shooting outside and we could not control the crowd. At that point we realized that the show was big. When we came to Branson, we had 25,000 people show up. I had 12 television stations down here promoting us at the set. We did four shows. Paramount flew in Mel Gibson for “Braveheart” on a private jet, because it was opening that weekend and they knew they needed this show.

I was executive in charge of a show called “Two on the Town,” and we produced a daily show out of KCBS-TV. We were up against “Eye on L.A.” We were getting huge ratings. We would fight back and forth with each other. When Jamie Bennett and I were asked to go to Disney, we looked at each other and went, “We’ve got to take Regis national.” That’s when Jamie went full force after Regis.