James M. McNamara has joined Spanish-language premium film channel Cine Latino as non-executive chairman. He will oversee programming, distribution, marketing and finance for the channel.

Mr. McNamara was president and CEO of Telemundo from 1999 to 2005. He also was founder of Panamax Films.

Additionally, Cine Latino has named Sandra Austin as chief financial officer, Carolina Bilbao as creative director and Katie Hamlin as public relations director.

Cine Latino is owned by MVS Television and InterMedia Partners. It has more than 3.5 million cable and satellite subscribers in the U.S., in addition to more than 2 million subscribers in Latin America and Canada.

“Jim brings both his unparalleled understanding of Spanish-language television and film and a tremendous vision to Cine Latino. Under Jim’s direction, Cine Latino will become synonymous with the best in Spanish-language cinema,” Alan Sokol, senior investment partner of InterMedia, said in a statement.