Exclusive: NBC’s Latest Olympian ‘Office’ Promo

By Josef Adalian

NBC’s Olympian promotional push on behalf of “The Office” moves to the next level on Friday night.

The network is expected to premiere the second in what could be as many as five Olympics-themed spots created and scripted by “Office” executive producer Greg Daniels and his staff of writers.

The first promo, “Slap Face,” premiered last week during NBC’s coverage of the Opening Ceremonies of the Beijing Games.

In the latest ad—making its premiere exclusively on TVWeek.com—Dwight (Rainn Wilson) declares that the decathlon is for wimps. He suggests a “centathlon” comprised of 100 various events, most of which only Dwight could imagine (think Battleship, Murder Ball and Murder Checkers).

The new spot also marks the introduction of NBC’s overall pre-premiere marketing theme for “The Office,” which will play off fans’ desire to see how various cliffhangers on the show will be resolved. NBC has licensed the Tom Petty and the Heartbreakers song “The Waiting” to use in a number of “Office” spots set to air between now and the show’s season premiere.

NBC Universal Chief Marketing Officer John Miller is overseeing the campaign, working in conjunction with Adam Stotsky, the newly tapped president of marketing at NBC Entertainment.

(Edited at 5:10 p.m. ET to correct premiere date.)