7.7 Million Tune in to ‘Raising the Bar’ Debut on TNT
TNT’s new series, Steven Bochco’s “Raising the Bar,” set a record for cable by attracting 7.7 million viewers for its premiere.
The premiere outpaced the previous mark set by USA Network’s “The 4400,” which drew 7.4 million viewers in 2004. The biggest launch so far this season was USA’s “In Plain Sight,” which drew 5.3 million viewers.
“Raising the Bar” got a boost from its lead-in, “The Closer,” which has been averaging 7.2 million viewers this season.
“Raising the Bar” drew a 5 national household rating and 2.8 million adults in the 18- to 49-year-old demographic.
“We are proud ‘Raising the Bar’ is off to such a strong start, with a record-breaking series premiere,” said Steve Koonin, president of Turner Entertainment Networks. “‘Raising the Bar’ is an important part of TNT’s ongoing plans to take on broadcast networks by increasing our lineup of high-profile, original series.”