Farmers Insurance Sponsors FSN’s Diversity Campaign

By Vlada Gelman

Farmers Insurance Group will sponsor FSN’s yearlong diversity awareness campaign.

Original programming, including 30-minute and 60-minute specials, will air during Hispanic Heritage Month (Sept. 15-Oct. 15), Black History Month (February) and Asian Pacific American Heritage Month (May).

A series of vignettes entitled “Americans in Focus” featuring inspirational Hispanic Americans will be broadcast throughout the year during FSN’s programming, including NBA, NHL and MLB telecasts.

FSN will produce the programs with Beezley Films.

FSN also will air the Farmers Insurance Group Angel City Classic, which highlights football teams from historically black colleges and universities, and “Our Game: The Latino Influence in Baseball,” a one-hour documentary produced by FSN and MLB.

“It's an honor to receive this great support from Farmers for our diversity platform. Our goal with this yearlong campaign is to raise awareness of multiculturalism and share with our viewers these compelling stories of individuals who made significant contributions to society, both in sports and beyond,” Craig Sloan, senior vice president of national advertising sales for FSN, said in a statement.