In Depth

NBCU’s Olympics Coverage Boosts Mobile Usage

NBC Universal’s 2008 Beijing Olympic Games coverage on the NBC Olympics Mobile Web site attracted 6.5 million unique visitors and 36 million page views, according to Omniture.

The mobile Web site also garnered 826,000 mobile video views and 300,000 total SMS/MMS alert subscripts between Aug. 8 and Aug. 24, helping to build increased mobile usage.

“We’ve seen a whole new audience reach for their mobile phones in unsurpassed numbers thanks to the captivating Olympic Games that simply left everyone wanting more news on the go,” said Jean-Briac (JB) Perrette, president of NBCU Digital Distribution. “The NBC Olympics Mobile Web and off-deck video offerings provided value to our mobile partners and the experience of a lifetime to fans of the Games.”