In Depth

Palin’s TV Audience Hits 37 Mil, Rivaling Obama

An estimated 37 million people watched Alaska Gov. Sarah Palin, the Republican nominee for U.S. vice president, during her star-making debut at the Republican National Convention Wednesday night, according to preliminary local data from Nielsen Media Research.

Gov. Palin’s audience eclipsed the 26 million who watched Sen. Hillary Clinton’s speech on the second night of the Democratic convention last week and the 24 million who watched the speech delivered on night three by Gov. Palin’s Democratic counterpart, Sen. Joe Biden.

Gov. Palin’s numbers are comprised of viewers on NBC, CBS, ABC, Fox News Channel, CNN and MSNBC. The Democratic convention was covered by two additional networks that aren’t airing the Republican convention: TV One and BET.

Gov. Palin’s audience was just a million viewers shy of Sen. Barack Obama’s convention record audience of 38 million on the Democrats’ closing night.

The audience for last night’s affair in St. Paul, Minn., also dwarf’s the total for the comparable hour of programming four years ago at the Republican convention.

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(Editor: Baumann)