In Depth

Fox News Capitalizes on Election in Ratings Race

The wild rides of the campaign for president and the economic turmoil boosted Fox News Channel’s prime-time block to fourth among all cable channels for the third quarter, extending its streak as the highest-rated cable news network to 27 consecutive quarters. According to data from Nielsen Media Research, FNC averaged 2.2 million total viewers in the 8-11 p.m. daypart for the just-concluded quarter.

CNN ranked ninth among all cable channels for the quarter with an average 1.3 million viewers, its biggest quarter since the Iraq war began in early 2003. MSNBC was 23rd with 867,000 total viewers and also posted the biggest year-to-year quarterly growth spurts: 81% in prime time and 48% for total-day.

For total-day, Fox averaged 1.1 million viewers to rank sixth among all cable channels, while CNN ranked 11th with an average 713,000 viewers. MSNBC averaged 472,000 viewers and ranked 27th.

For CNBC, its 5 a.m.-7 p.m. business-day average of 318,000 total viewers was up 26% year-to-year and ended as its third best quarter ever.

For the month of September, which included the first presidential debate, as well as the peak economic crunch that has dominated cable news for the last two weeks, Fox also ranked second among all cable channels in prime time with an average 3.3 million viewers. CNN ranked fifth with 1.9 million. MSNBC ranked 14th with 1.2 million.

For total-day in September, Fox also was the No. 2-ranked channel in the cable universe with 1.5 million total viewers. CNN was ranked eighth with 992,000. MSNBC ranked 22nd with 567,000.

For the month, CNN registered the biggest year-to-year growth, up 165% in prime time from September 2007, and up 107% for total-day.

Among the individual highlights:

—FNC’s “Special Report With Brit Hume” posted its highest quarter ever and its fourth-highest month.

—CNN Headline News’ “Nancy Grace” and “Glenn Beck” logged their best quarters ever in total viewer delivery for their original broadcasts (924,000 viewers and 376,000 viewers, respectively) and their repeats (559,000 viewers and 487,000, respectively).

—MSNBC’s “The Rachel Maddow Show” averaged 1.64 million total viewers for its first two weeks, up 125% from the third-quarter 2008 average prior to its debut, while “Morning Joe” is the fastest-growing morning show in cable news, up 57% in total viewers year-to-year.

Fox placed 12 shows on the list of the 15 most watched cable news programs for the quarter, led by “The O’Reilly Factor” (2.9 million viewers). CNN’s “Larry King Live” ranked ninth (1.3 million viewers) and “Anderson Cooper 360” ranked 12th with 1.22 million viewers. MSNBC’s “Countdown With Keith Olbermann” ranked 11th with 1.24 million viewers.

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Comments 46

ROBERT

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As many of you know already, there has been a lot of persecution against Believers just north of us in Orissa and now south of us in our own province here in India. The attacks have not stopped and now another 40 Churches have been attacked over the last few days. Our plan is to get as many of our Bible Students out of this area and get them to safety in Sri Lanka.

Many of our students fear that they'll not only be attacked by the Hindus but also be offered up as human sacrifices to the pagan Hindu gods. Other then the thousands of attacks on Believers, these sacrifices are on the rise. This Hindu black magic has just been reported by the Deccan Chronicle, which is the newspaper for this area. They have reported 44 cases of sorcery rites and ritualistic murders here in Andreh Predesh. In one nearby village there were 8 people killed in this fashion. Christians and children are their main targets. Hindu Television and movies have encouraged these ritualistic murders and the government is doing nothing to curb the violence

Church Burning in Orissa





There are different "types" of black magic used here such as Baanamathi, which focuses on the use of various chemicals in their practice. Then there is also Vipra-vinodi, a form of black magic which concentrates on hand skills and other tantric philosophies. Voodoo is also on the rise due to India being close to the African nations and it is also coming from Indonesia.

It isn't just the uneducated here that are part of this demonic practice. Supreme Court judges, Prime Ministers and Presidents of India subscribe to its belief. This gives rise to Gurus who say they can protect others from it's power, such as Swami Sathya Sai Baba, who has 1,200 Centers in 114 countries worldwide.The number of Sathya Sai Baba adherents is estimated at around 6 million.


WOULD YOU NEWS PEOPLE HAVE ANY NEWS REGARDING THIS ISSUE ? THANKS ~ROBERT

Pun Nio

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FOX is the mainstream media, so why do those on the show pick on themselves?

cb

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I do not watch fox news, but I believe the reason they have high ratings is the reason why people slow down at bad car accidents. You know it is going to be bad, you know you do not want watch it, you know you will see something you do not want to see (hear), but you slow down to view the horrible accident anyway. Fox news is a racist, republican partisan network which is about as far and blanced as national enquirer.

omar

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robert, your being paranoid....it sounds alot like when you radical christians in 80s claimed there was a highly influential satanic cult network infiltrating day care centers and sacrificing children....i didnt believe it then and i dont believe you now.....as far as hindus go, im sure there are right wing fundamentalists that cause problems same as christians here blowing up abortion clinics....a lot of rhetoric and no action and when it happens its rare

mikah

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It is because Fox's audience is overwhelming right-wing & conservative. And Fox News is their only MSM outlet. So the middle and the left viewers split their viewership over CNN & MSNBC. If those 2 news orgs were to ever merge, they would consistently beat Fox.

phred42

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Damn! That's a lot of people demanding to be lied to. If it's true.

PHIL

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FOX NEWS IS THE JONESTOWN OF TV

AD

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Mikah - is that your personal belief or fact. If it's a fact prove it.

David Charlotte NC

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I am a truck driver. The Flying J's truck stops are owned by a Mormon family. They only play Fox news in their establishments. Many truck drivers who might not have lab-tops, etc., have no news to rely on but this bias news affiliation.

Medina

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I know a lot of left wingers that watch Fox News to simply know what the right wingers are thinking...not because they enjoy it! And like somebody already mentioned..."the reason they have high ratings is the reason why people slow down at bad car accidents." That's really the only reason why.

Richgolf

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Fox News: when you have to keep repeating "Fair and Balanced" over and over again, you KNOW it ISN'T.

William

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For those of us that live in rural areas like Ohio (and as reported also in WV and KY) our cable can only afford to give us Fox News because it is the cheapest cable news network available. Many say they do not watch Fox for the news or facts, they watch it for the spin. When we dine out, of course, because Fox is the only cable news available, guess what is on in the eating establishments? Fox. I have heard many people complain or kindly ask if it could be turned off or turn off the sound so people can enjoy their meals without hearing the race, fear and hate mongering that constantly goes on with Fox commentators. Remember, the courts never find Fox guilty of lying because they are not really the news. The are a talk show with commentators giving their opinion. You know those grocery store tabloids? Fox News=Tabloid Television

barbara miller

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For the first time in my adult life, I'm not proud of my country!!
And after reading the latest quote from O'Reilly's book ~ I'm going to take the not-so-bold step of blocking FOX on my cable stations

Mabel

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Where I live in Metro Atlanta Basic Cable has Fox and CNN MSNBC goes with an upgraded package. Therefore the ratings might be different do to the cable accessibility one has!

Patrick

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You people need to pay attention. I live in the bluest state(MA) where liberals breed. I watch all of the cable channels. You people need to distingish between pundits and anchor people.
Fox has the most correct news of all. NBC is totally biased. ABC is OK and CBS is not good. CNN-The Communist News Network, MSDNC- any farther left and they would fall over.
I watch all and combine the results and I have a good picture.

Michelle Johnson

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They say they never watch Fox news but that it is a terribel news show. Thank God for fox news. The other stations are so biased I rarely hear them say anything positive about conservatives and I constantly catch them in lies. Keith Olberman and Rachel Maddow are the werse. They are all about personal attacks, taking things out of context and whatever it takes to bring a person down. I feel like I'm watching Saturday Night Live which is what it has become a comedy show. Yes I do watch those shows to see what is going on in the world of liberalism. The only good pundits they have are Joe Scarborough and Chuck Todd. Barack Obama doesn't need a campaign headquarter they have already set one up for him. There is nothing fair or balanced in their commentary but I have found that on Fox news.

Kathy

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I do not see why it is so hard to notice why Fox News claims to be fair and balanced. Almost every news interview or talk with people they have both sides there. Where else do you see this? That is why it always beats in the ratings. I like it because it makes me think and feel like they know I'm not stupid. The liberal, biased news channels treat me like I am their puppet.

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Anything with flashy colors and foxy ladies will attract eyeballs. Doesn't mean it's the best in TV journalism (in fact, looking at O'Reilly, we know that it's not).

Donna

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I also live in metro Atlanta & I had to purchase an upgrade package in order to get MSNBC. Sometimes you get tired of watching CNN & there is only so much Fox News a liberal can take. So I had to break down & upgrade my cable. I wonder what the reason is behind MSNBC not being apart of the basic cable package. I'm sure the findings would be different if MSNBC was included in basic cable.

Elizabeth

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I travel a lot and notice a few things:

1) Most hotels give USA Today to their guests - which is pretty much a neutered version of Fox.

2) Many hotels and airports revert to Fox News in public areas (can you make travel any more stressful?)

3) Most airports outside of Northern California and maybe Portland and Seattle peddle mostly right wing books in their news stands and bookstores.

It's painful to witness.

Nicole

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Fox= fair and balance and classy
CNN= communist cable network
MSNBC= bunch of idiots
NBC= boring channel
ABC= a boring channel
CBS= biased and boring channel

again, Fox News= new generation channel and entertaining channel at least!!!! Cheers!

Hunky Dorie

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Fox is the only MSM that half the country thinks they have a chance to visually get some fair and balanced news and perspective.

Perspective

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Simply contrast political commentary on Fox, such as Bill O'Reilly, with MSNBC, such as Keith Olbermann, and you can see why Fox dominates cable news. O'Reilly can be loud and in-your-face, but he is factual, fair, and most distinct from how Olbermann operates, he consistently puts people on his show who hold different views from him. Keith-O, on the other hand, consistently has guests that will echo his own opinions, and even then, he has to put forth leading questions that those individuals readily consume and spit back out at the audience, liberals hungry for that kind of mindless propaganda.

Those who comment that liberals are divided among other networks only prove the fact that most all the other media outlets are left-leaning and that the left is now upset that a 'fair and balanced' network prevents them from serving the propaganda they used to without challenge.

virginia

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I am an independent. I have to watch fox , msnbc,and cnn to hear all the spins. Fox balances what would have otherwise been a flat out liberal media.

Carolyn

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I cannot actually believe that some people actually believe that Fox is "fair and balanced". Just because it's not left-leaning like most cable news outlets, that does not automatically make it neutral. Wow...

sure...

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Fox has been well documented to use lies and distortions.

Here, check this out.

http://www.youtube.com/watch?v=KTkqosRiyYo

Chuck

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The liberals that want to smear FOX just don't have the 'nads to learn the truth. You'd understand just what an empty suit, unqualified candiate your 7% black man is. Turn off the Clinton News Network (CNN) and watch a station that will have both sides on their program.
Mark my words, if the Misiah wins the election we will be in some deep doo-doo. You have yet to see his true self.....

Angela

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I want to hear both sides of issues without leading questions. I usually watch Anderson, Oriley, Scarboro, Wolf, Hedi Colins -a combination of left right and seeminly neutral commentators and news anchors.

I get the best 50/50 from Fox. But Fox should steal a liberal from another network so they have a more complete team. The Alan Colmes character is not prepared for the rough and tumble of spirited, debate and does the left no justice.


Fox add 1 or 2 strong liberals to your programming and you will get viewers from all of the networks..

Stewart Weiner

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I would think TV Week would know that, on many cable systems, MSNBC is a premium channel, whereas on most systems, Fox and CNN are in the basic platform.
This should be taken into account in any discussion about ratings.

Sonia

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I think that for most of the people that watch CNN, MSNBC, NBC, and all those liberal biased channels, they're so brainwashed that just the notion of listening to other people's opinion goes against their doctrine.

FOX NEWS CHANNEL!!!

Gamble20

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The most hilarious thing the left perpetuates is the defense that MSNBC doesn't receive CNN and FOXNews numbers because its not in basic cable.

YOU MORONS! Its not in basic cable because nobody watches it!

FYI: Foxnews used to be an extended cable channel, but due to high demand it was upgraded.

How do you Anger a conservative? lie to them. Anger a liberal? Tell them the truth.

Steve

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FOX is valuable because it's the only station that gives a different perspective in politics. For years (until FOX became available), without knowing it, I was brainwashed inot believing a left leaning MSM. While FOX is not the only opinion, it at least presents varying opinions. Whether or not you like it, people in America have different views. Only by watching a variety of networks can you form a "fair and balanced" opinion of YOUR OWN. And I'm glad FOX is available to give another side of it.

Lindy

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Our cable provider only offered CNN. I have strong Bible convictions. CNN often presented issues that were contrary to the Bible.

Therefore we changed to a satelite provider that offered both Fox News and CNN. I find myself watching Fox News more than CNN because Fox presents issues that are closer to the Biblical values of the Word of God.

S

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We didnot watch Fox news. Why unnecessary stress we are taking out. Make me throw. Keith Olbermann is the best and Rachel Maddow.

Larry Sayre

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If brains were gas ther wouldn't be enough to fill a piss ants motorcycle for all of the cable news that Keith O. spurts out, what he claims is news. Keith O. is likev watching a soap opera. Stay away for awhile and come back several months later and the same crap is coming out of is no lipped month, and always see the jealocy of Bill O. Get over it Keith your time is limited on MSNBC.

PJDonahue

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Since when is it off limits to make Obama face the music for his comradeship with Bill Ayers and Bernadine Dohrn? McCain was in an enemy prison while Ayers and Dohrn were agitating and hurting American citizens for that enemy.
That makes Obama a fellow-traveler and/or a Communist enemy. Anyone who takes up for either Obama or Ayers is obviously like-thinking and the enemy of the US.

Lynda

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This entire discussion breaks my heart. What is this world coming to? The politicians have swung so far left that there is no middle ground any more. I'm middle America. I love my country. I believe in freedom and free markets. I believe in the American dream for those who work hard to acheive it. I believe in lowering taxes to grow the economy short-term and advances in education and jobs to grow long-term. I believe in natural cycles for both the earth and the economy. I believe in helping the less fortunate through church organization, charitable foundations, and volunteer work. I want a president who loves this country, believes in the founding principles of our fore fathers, has strong ethics, and has the experience to lead. That is why I watch Fox news and why I'm voting for McCain.

What I fear is the slow deterioration of this nation as we move toward a socialized society that breeds an attitude of "what are you doing for me?", rather than "what can I do for myself and others". Change is only good if it's in the right direction.

Nick N.

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The Obama Bashing and other fear mongering that FOX puts out is disgusting.

james

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heres my 2 cents....prior to this election i felt that i divided my cable news watching equally among, cnn, msnbc and fox. so that i can get a fair and balance perspective on the news. since the election, i now watch fox news 80% of the time. i find that while cnn and msnbc are becoming extreme leftist networks with blatant bias for obama and the left point of views, fox is trying to get straight by balancing it as best as they can. all this is bad for mccain of course but i do find fox to be the most balance and unbias which i wish they would stop and wait to resume the journalist integrity drive til after the election. no point in cleaning your network now while all others are getting dirtier each day.

Joe

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America wake up, liberalism must be stopped or we are doomed. Remember the Roman empire! I find it so funny how the left bashes Fox for being a conservative network, and they sound so stupid in saying it when until Fox all the news was from a leftist view! Is it also the rights fault that they don't support there own liberal radio shows and want conservative talk radio taken off the air? Come on! How about the polls? Every election since 84 has had the republican candidate being blown out, joke! All were going to hear is how President McCain stole the election.

Tony

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All you liberals can kiss my butt! What a bunch of cry babies...all of you. Suck it up, Fox's ratings are better because they are better...period! I'm a conservative and really tried to listen to MSNBC and CNN, the problem is that they are hatefull! That's HATEFULL! And, oh by the way, dumb as shi#!

Adam

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There's no channel more balanced than FNC. Thats why they get the ratings. Period. QQ more.

mary/joseph hsu

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Quit showing Obama's pictures. Why would you want to advertize him for free when he has plenty of movey for it himself.

RFL, Mpls USA

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It is a fact that humans cannot be totally unbiased. FNN may lean to the right a little (it's obvious) but FNN is as close to neutral as one can expect.

MSNBC is so biased that they have to look right to even see the left.

K. Olbermann comes across so mean and slimy it is disgusting. That is why he can't get his views across and is so far down in the ratings.

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After this past year I will now only watch FOX news. There is no way I would ever trust or believe a word those other media outlets ever say again. At FOX I was able to get a version from both sides. I thank FOX for being fair and balanced and giving versions from both sides. Thank-you FOX News if you continue being fair and balanced you will only succeed further with the viewers !!!!!!!!!!!!

kelley maresca

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Why do the liberals refuse to look at the facts? If You are liberal, that is great and a choice and same goes for conservatives, but why lie to justify your stance on politics.
Mikah said that the reason Foxnews has such high ratings is because "So the middle and the left viewers split their viewer ship over CNN & MSNBC. "

That is a lie total viewer ship combined only equals
approximately 3.5 million viewers compared to fox news which has more viewers even when You combine these two together. Please state facts, not lies and If you are going to lie site Your source. Here is my source.http://tvbythenumbers.com/2009/01/13/cable-news-ratings-for-monday-january-12/10776