In Depth

Betty Liu, Host of Bloomberg TV's "Starting Bell"

Background: Raised and educated in Pennsylvania, Ms. Liu signed on with the Dow Jones Newswire, for which she went on to serve as Hong Kong-based regional correspondent and the youngest bureau chief ever in Taiwan.

TV News Talent

She came back to this country as Atlanta bureau chief for the Financial Times before CNBC Asia made her anchor and correspondent covering the greater China region for “Squawk Box” and anchoring “Capital Connection.” She joined Bloomberg in 2007. She has authored a financial and lifestyle guide, written a personal finance column and done articles for the Wall Street Journal, the Far Eastern Economic Review and Philadelphia Magazine. The Financial Times nominated her for a Pulitzer Prize in 2000 for her series on immigrant labor in the U.S. South.

Buzz: In one year at Bloomberg, she’s proved to be a ratings draw as the solo anchor of an increasingly popular two-hour morning block, as well as host of specials suddenly drawing larger audiences. Smart, worldly and known to be nice, she’s a veritable master of all journalistic traits who can do it all and look good enough doing it to have to ignore the blogosphere’s tendency to think of her as a pinup first. Bloomberg, which has been known as an operation that doesn’t lock its stars down, will have to do so to keep Ms. Liu, who is drawing admiring glances from other outlets.