Gospel Music Channel has named Tyrone Johnson its senior director of multicultural sales & development.

Johnson has worked in media, marketing and advertising for more than 25 years, most recently serving as a consultant to the Gospel Music Channel since its April 2007 subscriber base acquisition of Black Family Channel. He joined Black Family Channel in 2002.

“Ty has done a terrific job for us as a part-time consultant, and should make an even greater impact now that he has joined our team on a full-time basis,” said Gospel Music Channel Executive VP for sales Mary Jeanne Cavanagh in a statement.