In Depth

NBC Turns to Robbins to Transform Reality

Network Already Casting on Pilot Presentation

NBC is looking to unleash the power within Tony Robbins, signing the self-help guru to front a new reality show.

Tony Robbins

Tony Robbins

The network is keeping a tight lid on details, but an NBC insider confirmed that the network has ordered a pilot presentation for the project. Casting on the show has already begun.

While NBC isn’t discussing the project—and that includes declining to reveal the production company behind the show—a casting notice indicates the potential series will be a transformational-style show in the same vein as NBC’s hit “The Biggest Loser.”

“The world’s leading life coach, Tony Robbins, is teaming with NBC to offer a once-in-a-lifetime chance to get you, or someone you love, the help they need,” the casting notice for the project reads. “If your case is right, you could meet Tony one-on-one and experience an incredible transformation.”

Producers have put out a call for people who’ve had their lives “knocked off course by a tragedy from which they can’t seem to recover” or who are “paralyzed by fears or anger.” The show promises potential participants “the chance to turn their life around.”

Mr. Robbins, 48, is best known for his motivational speaking tours, books and videos, many of which have been pitched via infomercial. According to Forbes, Mr. Robbins’ “Unleash the Power Within” seminars netted him around $9 million in 2007; the magazine estimated his annual income that year at around $30 million.

NBC reality chief Craig Plestis is overseeing Mr. Robbins’ project. Mr. Plestis’ long-term future at the network is currently up in the air, with NBC maintaining a strict silence about widespread reports that the executive soon will be replaced by former BBC Worldwide Americas executive Paul Telegdy.

As previously reported, Mr. Plestis may be headed to Universal Media Studios, possibly to oversee a new unscripted unit.