Reveille Producing NBC's Tony Robbins Project

By Josef Adalian

NBC's new Tony Robbins reality project is being produced by Reveille, people familiar with the matter said Monday.

The network has been keeping a tight lid on details surrounding the potential series, which was first reported by TVWeek Sunday. Its secrecy extended to declining to confirm the identity of the show's producers.

However, two industry sources Monday confirmed that Reveille, the production banner founded by NBC Entertainment Co-Chairman Ben Silverman, is behind Mr. Robbins' project. Howard T. Owens, Mark Koops and Bruce Beresford-Redman will serve as executive producers.

Elisabeth Murdoch's Shine Group purchased Reveille earlier this year.

Reveille's reality division currently produces "The Biggest Loser" and "American Gladiators" for NBC, as well as the upcoming "Top Gear USA." The company's scripted unit produces "The Office" and "Kath & Kim" for the network.