In Depth
Video: What 2009 Will Bring in Web Video
Daisy Whitney's New Media Minute
What will the year ahead bring in online video? Daisy Whitney posed that question to the founders of the online video review site Tilzy.tv and shares their predictions, tips and guidance for the year 2009 in this week’s New Media Minute.
In the new year, look for immersive brand experiences, new forms of interactivity, concept before craft and a shift away from sketch comedy. For all the details on why and how, check out the video.
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Comments 2
Scott Sigler
It's about time someone said that Facebook and Myspace pages for characters are passe. It's done already. At one point, creators were trying to blur the lines between reality and fiction, but the marketplace "gets it" now -- most of the time such efforts are more insulting to the viewer than immersive, as in, "Oh wow, the character friend me, golly, is this real or fake?"
Keith Richman
I actually think that the economy will force brands to move away from branded integrations with anyone but trusted production partners. The fun "social media" budgets will be cut back and they will need to spend more money with fewer people.