In Depth

Viewers Eager to Join Oxygen’s ‘Bad Girls Club’

Oxygen’s season-three premiere of “Bad Girls Club” Tuesday set records as the network’s highest-rated and most-watched season premiere ever.

The premiere drew a 0.8 household rating, averaging 807,000 total viewers. Among viewers 18-49, “Girls” drew 568,000 viewers; 405,000 viewers were women 18-49 and 337,000 were women 18-34, according to Nielsen Media Research data.

Tuesday night’s episode had the youngest median age (26.6) for any season premiere on Oxygen.

“Girls’” season-three premiere posted major gains from last season’s premiere, increasing 116% in total viewers, 130% among viewers 18-49, 130% among women 18-49 and 136% among women 18-34.

The show also bested the season premiere of the network’s “Tori & Dean: Home Sweet Hollywood,” up 21% in total viewers, 26% in viewers 18-49, 14% in women 18-49 and 35% among women 18-34.

Anticipation for “Girls’” season premiere also led to increased traffic on Oxygen.com, which received 1.8 million page views in the week leading up to the airing (up 236% from the same week last year). The site also clocked 98,000 video streams in that time frame, up 180% year-over-year.