THIS TV Cleared in 60% of U.S.
MGM and Weigel Broadcasting’s digital service THIS TV is cleared in 60% of the country with the addition of certain Tribune, Sunbeam, Raycom and Quincy Newspaper stations, the companies announced today.
Stations added to the list of clearances include Tribune’s KTLA in Los Angeles, WPHL in Philadelphia, WDCW in Washington, D.C., WTIC/WTXX in Hartford, Conn., and WGNO/WNOL in New Orleans. Also involved in the deal are Sunbeam’s WHDH in Boston and Raycom’s WUAB in Cleveland, WXIX in Cincinnati, WMC in Memphis, Tenn., WAVE in Louisville, Ky., and WNTZ in Knoxville, Tenn.
Quincy Newspaper stations in Madison, Wis., Cedar Rapids, Iowa, South Bend, Ind., and Wausau, Wis., also have signed on for THIS TV.
“In this tough and challenging environment, the broadcasting community is enthusiastically responding to our THIS TV digital platform,” John Bryan, executive VP of broadcast strategy with MGM, said in a statement.
“We are pleased that such leading broadcasters as Tribune, Raycom, Sunbeam and Quincy are investing in this programming alternative, which is already resonating with viewers across the country. With quality films and TV programs from MGM’s rich library, we’re providing an economically viable turnkey programming service for local markets,” he added.
These stations join stations owned by Fisher Communications, Hearst-Argyle Television, Post-Newsweek Stations and Sinclair Broadcast Group as THIS TV participants.
Billed as a hands-off solution for stations looking to program on the multicast channels they added via the transition to digital television, THIS TV dips into MGM’s vault of shows and movies for programming.