In Depth

Online Video Viewership Hit High of 14.3 Billion in December

Web video viewership jumped 13% in December from the month before, comScore reported today. The online audience measurement firm found that Internet users in the United States watched a record 14.3 billion online videos in December, a 13% rise from the previous month.

YouTube led the way with a 49% gain in videos viewed in December and accounted for about 41% of the market share with 5.9 billion videos watched. Fox Interactive was a distant second with 444 million videos viewed and Yahoo was third with 330 million videos viewed.