In Depth

TV.com Use Explodes as It Gains TV Video

TV.com has posted major Web-traffic increases after its partnership with CBS Interactive ushered in new content—particularly premium video—to the site.

Nielsen VideoCensus information for the month of January finds that TV.com more than tripled unique monthly users over the month before. Streams rose 13-fold and minutes of content viewed exploded with a 4435% increase.

The rebranding of TV.com as a destination for content that also appears on television makes it a rival to Hulu, the News Corp.-NBC Universal Web site that streams their shows and other video.

Additional numbers from Nielsen Online for January also show that the site was up 19% in users over the month before, along with up 26% in visitors and 43% in minutes spent on the site.

(Editor: Baumann)