In Depth

Broadcast TV Ad Spending Down 3.5% in 2008

Advertising spending fell in 2008, with only Hispanic cable TV and cable TV showing gains, the Nielsen Co. said Friday.

Broadcast network television was down 3.5%, syndication was down 0.8%, spot TV in the top 100 markets was down 0.3%, spot TV in markets 101 to 210 was down 4.6% and Hispanic broadcast TV fell 2.4%

Cable was up 7.8% and Hispanic cable was up 9.6%.

CPM-based, image-based Internet advertising was down 6.4%. The figure doesn’t include ad forms such as search, text only, sponsorships, barter or e-mail campaigns.

Total U.S. ad expenditures fell almost $3.7 billion to $136.8 billion.