In Depth

Hulu Reveals Marketing Plans at SXSW

Building on its Super Bowl advertising momentum, online video destination Hulu plans to launch another network prime-time ad for its site later this week on NBC and Fox.


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At the South by Southwest festival in Austin, Eric Feng, senior VP and chief technical officer at Hulu, said the spot will premiere Thursday night. He’ll preview the spot at his speech at the festival tomorrow, Mr. Feng told TelevisionWeek.

The new ad is part of a broader marketing campaign for Hulu that began at the Super Bowl when the site ran its first national prime-time ad, which featured Alec Baldwin of NBC’s “30 Rock.” Then in late February, Hulu ran a second prime-time spot on NBC and Fox starring “Dollhouse” star Eliza Dushku. The goal is to broaden the reach of the site and to build awareness of Hulu as a site to watch TV shows and films online, he said.

Mr. Feng also said Hulu will be experimenting with additional interactive advertising formats later this year. “It’s all about efficiency and effectiveness and we want to be an engaging place for advertisers and users,” he said.

(Editor: Baumann)