In Depth
Discovery, Hasbro Plan Joint Programming Venture for Kids
Discovery Communications said it is forming a children’s programming joint venture with Hasbro.
The joint venture will include a cable network and a Web site. It also will include the assets of what is now Discovery Kids Network in the U.S.
Hasbro will pay Discovery $300 million for the Discovery Kids assets.
The rebranded network is expected to debut in late 2010 with about 60 million subscribers.
Some new programming will be based on Hasbro brands such as Romper Room, Trivial Pursuit, Scrabble, Cranium, My Little Pony, G.I. Joe and Transformers. The channel also will use programming from Discovery’s kids library.
A search for a new general manager for the venue will begin immediately, the companies said.
Discovery will handle ad sales, distribution and other operations for the ventures. Hasbro will provide studio-based programming.
“Hasbro continues to evolve as a company with an unwavering vision of reimagining the potential of our incredible portfolio of brands well beyond traditional toys and games,” Hasbro President-CEO Brian Goldner said in a statement. “Today, consumers are embracing our powerful brands through unique and immersive entertainment and educational experiences in a number of areas, including movies and new digital platforms.”
“This joint venture reinforces Discovery’s strategy to develop strong brands, maximize the potential of our extensive distribution in the U.S. and work with the highest-quality content partners to create long-term value,” said David Zaslav, president-CEO of Discovery Communications.
Leave a comment
Comments 23
free stuff
Thanks for your visiting this www.glamour-watch.com/tag-heuer-watches online store.
spyware removal software
You should wite a blog post about a suggestion of other posts for people like me. I discovered your site two days ago while searching, but I'm not really into the blog thing. I don't think it's because I do not like blogs, but more than likely because I'm slightly slow to them.
spyware removal software
You should give a recommendation of websites for others and myself. I found your site sometime last week while browsing, but I am not really into the blog scene. I don't think it's because I do not fancy blogs, but more than likely due to the fact that I'm a bit behind to them.
spyware removal software
Salutations, This website is very informative and enjoyable to read. I am a huge fan of the things written about. I also enjoy reading the comments, but it seems like that a great deal of people should keep on topic to try and give more to the original blog post. I would also encourage everyone to bookmark this url to your favourite service to help get the word out. Thank you
Designer Discounts Handbags
Women love Designer Discounts Handbags, is a simple fact. Almost all women can be more beautiful than a bag to covet time to time, and some women are exposed to the basket than others. No matter whether you are comfortable in, or try something to save your money, every woman should be able to buy a new bag and more. One way to be able to make the pockets of envy, replica Gucci handbags can be found.
Backlinks
High quality info here! Keep up the great work. I love the feelings being expressed.
Backlinks
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.
Free stuff
do you mind if i re-tweet this artical?
Backlinks
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
Affordable Web Design
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.
Buy Backlinks
Dreamin. I love blogging. You all express your feelings the right way, because they are your feeling, focus on your blog it is great.
iPhone Development Kit
Love this blog.
iPhone Software Development
Thanks.
Link Building Services
Love all the opinions expressed here! How is everyone? Love how everyone expresses whatr they feel :)
Link Building
Nice!! Great Ifo. Great People. Great Blog. Thank you for all the great sharing that is being done here.
Seo Services
This is the best blog I've ever seen in my life! I really appreciate you taking the time out of your busy day to share your this with everyone.
Law Firm Tyler Tx
I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I'm very very impressed.
Debt Collectors
I would like to start my own blog one day. This was a really nice blog that you made here. Keep up the success :P
Buy Backlinks
Interesting thoughts here. I appreciate you taking the time to share them with us all. It's people like you that make my day :)
Buy Links
Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy.
Backlinks
I love your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz reply back as I'm looking to create my own blog and would like to know wheere u got this from. thanks
Buy Backlinks
Great blog!! You should start many more. I love all the info provided. I will stay tuned :)
Buy Backlinks
I love the way you write and also the theme on your blog. Did you code this yourself or was it done by a professional? I'm very very impressed.