3.1 Mil Households Still Unready for DTV
The number of TV households completely unready for the digital transition decreased to 3.1 million, according to Nielsen.
The number represents 2.7% of TV households, down from 2.9% at the time of Nielsen’s last report two weeks ago, which stated that 3.3 million households were unready.
For TVWeek’s comprehensive coverage of the digital television transition, visit the DTV Switch Navigator page.
The other statistics released by Nielsen were in line with the previous report. Although they’ve made improvements, African-Americans, Hispanics and those under age 35 are still the least ready groups, at 5.4%, 4.7% and 5%, respectively.
Additionally, Albuquerque-Santa Fe, N.M., remains the least ready market with 8.40% of households completely unready.