In Depth

Americans Still Prefer Traditional TV, Nielsen Report Says

Traditional television remains the screen of choice for Americans, according to Nielsen’s recent Three Screen Report.

The average American watches 153 hours of TV every month at home, the report found. That’s a 1.2% increase from last year.

While Americans are watching more TV than ever, viewing on the Web and mobile video viewing also continue to grow. Online video consumption rose 13% in the first quarter of 2009, due in part to the presidential inauguration, Super Bowl and March Madness.

Nielsen’s report found that 131 million Americans watch video on the Internet, averaging three hours of video watched online each month at home.

Mobile video watchers represented 13.4 million Americans, an increase of 52% from last year. Mobile video watchers averaged 3.5 hours of mobile video each month.