In Depth

Syndie Viewership Declines as Summer Nears

Syndication ratings slid south as warmer weather pushed more people away from their televisions during the week ending May 17th.

As the third full week of the May sweep, levels of persons using televisions dropped by an average of 167,000 viewers from the previous week, helping with decline in ratings.

Even with the dropoff, the entertainment newsmagazine genre held steady, as CBS Television Distribution’s “Entertainment Tonight” gained 2% from the previous week to a 4.2 household rating.

CBS’ “Inside Edition” held flat with a 2.9, followed by Warner Bros. Domestic Television Distribution’s “TMZ,” which gained 5% to a 2.1. NBC Universal Television Distribution’s “Access Hollywood” (2.0) and CBS’ “The Insider” (1.7) were both flat. Warner Bros. “Extra” tied “Insider” with a 1.7, gaining 6%.

In game shows, CBS’ “Jeopardy” was the only show to make a gain, up 2% to a 5.4. The rest of the field suffered. Disney-ABC Domestic Television’s “Millionaire” dropped to a season low, off 4% to a 2.2.

For talk shows, CBS’ “The Oprah Winfrey Show” and “Dr. Phil” gained ground at the top of the heap, as “Oprah” lifted 2% to a 5.3, followed by “Phil,” up 3% to a 3.0.

The only other show to make positive strides was Warner Bros. “The Tyra Banks Show,” which posted a 10% increase to a 1.1, bolstered by an episode featuring the cast of cycle 12 of “America’s Next Top Model.”

All other talk shows either declined slightly or held steady from the previous week.

There was little movement in the court genre, as Warner Bros. “Judge Mathis” was the only show to gain ground (up 7% to a 1.5), and Sony Pictures Television’s “Judge David Young” was the only show to lose ground (off 14% to a 0.6).

For the rookie shows, CBS’ “The Doctors” nabbed its 17th week at the top of the first-year first-run pack, with a 1.7, off 6%. NBC Universal’s “Deal or No Deal” also dropped 6%, posting a 1.5. The rest of the field held steady, except for Debmar-Mercury’s “Trivial Pursuit: America Plays,” which lifted 20% to a 0.6.