Univision Sets Digital Test for Saturday’s ‘Gigante’
Univision will conduct the first nationwide digital transition test during this Saturday’s edition of “Sabado Gigante.”
The test, scheduled during the 9:30-10 p.m. EST half-hour, is part of the network’s 30-day countdown to the government-mandated analog shutoff June 12.
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“With less than 30 days until the DTV transition, Univision recognizes that we must leverage all of our platforms to ensure that Hispanic viewers take action,” said Cesar Conde, Univision Communications’ chief strategy officer and executive VP.
“Sabado” host Don Francisco will lead the test and will continue to serve in Univision’s DTV preparedness campaign. As part of the initiative, the network will run several tests across the 148 owned and affiliated Univision and TeleFutura stations in the U.S. and Puerto Rico.
Univision will participate in the nationwide test scheduled by the FCC on May 21, slated to happen throughout the day, and will hold an additional test during the June 2 edition of “Aquí y Ahora” between 10-11 p.m. TeleFutura will conduct tests during its broadcast of “La Tijera” May 18 from 6-7 p.m., and then another during “Contacto Deportivo” June 4 from 11-11:30 p.m.
Univision’s morning news program, “Despiérta America,” will dedicate an extra hour of programming to analog’s farewell June 11.
The network’s special “TV Digital … Conteo Final,” featuring network talent and local personalities, will air in different markets throughout the month and provide local viewers with any market-specific information related to the DTV switch.