Emily Bryson YorkAdvertising Age Papa John’s has found a back door to the Super Bowl: The chain will run a 30-second spot just before halftime for the latest installment of its "Papa’s in the House" campaign — but its check…
To read our introduction to this special report, "Cable TV Programmer of the Decade," click here. To read our interview with Discovery President and CEO David Zaslav, click here. To read our interview with Bruce Campbell, President, Digital Media and…
"Our business is based on our ability to track an audience, make sure that we are consistent with the brand values and the company as a whole, bring in advertisers and make sure the cable affiliates say, ‘You know what,…
We certainly want to grow our ratings. We’re going to have some challenges with ‘Jon & Kate’ off-the-air. We’re very mindful of that. TVWeek: So what do you consider your biggest challenge? And what do you feel was your biggest…
By Jon LafayetteThe package is presented like something you’d see on the local news rather than like a traditional infomercial. Sometimes it resembles a lengthy feature story; other times it’s an interview with a local doctor or businessman, or a…
Gwen Ifill is the moderator and managing editor of PBS’ “Washington Week,” the longest-running prime-time news and public affairs program on television, and a senior correspondent for “PBS NewsHour.” In December, she also became one of the rotating co-anchors of…
By Jon LafayetteNews that NBC is moving Jay Leno back to 11:35 p.m. is good news for affiliates, whose late newscasts generally suffered during the network’s 10 p.m. experiment with the talk show in prime time. “I would say we…
By Elizabeth Jensen The contraction in the print press took a shocking toll in December when one of the oldest and most-esteemed chroniclers of the story—the monthly Editor & Publisher—said it would itself cease to publish in the New Year,…
By Dinah Eng The outlook for television news jobs in 2010 is brighter than it was last year, but the key to getting hired is having multimedia skills and the willingness to do more — for less money. News executives…