In Depth

TVWeek's 10th Annual Media Planning Conference. It's Free to Attend, and You Could Win an iPad2!

Please come! It’s the 10th Annual TVWeek Media Planning Conference in association with the Advertising Research Foundation. It’s for free, it’ll be fun, interesting and informative.

 

Plus we’ll have a drawing to give away TWO iPad2’s to two attendees!

 

Here are the details:

 

When: This coming Wednesday, March 30, 2011, from 8:30 a.m. until 11 a.m.

Where: The Grand Hyatt in Manhattan, which is right next door to the Grand Central Terminal. We’ll be in the Manhattan Ballroom on the Lobby level.

 

We’ll have two panels.

 

Panel One: Communications Planning. Our panelists include Lee Doyle, CEO of MEC, North America; Rich Simms, EVP and Managing Partner, Horizon Media; Antony Young, CEO of Optimedia, U.S.; plus a manager from MarketShare, a top leading media mix modeling company.

 

Some of what we’ll be discussing includes what make sense and what is just hype in the full-service media plans that your clients demand today. How does one integrate paid media, owned media and earned media? How does one define these terms and what is the intersection between them? What's up with metrics today? What do planners need to pay attention to? What are the best ways to build brand value and consumer brand connections?

 

Panel Two: Social Media. Our panelists include David Puner, Director, Social Media, Havas Digital; Sheila Seles, Research Program Manager, ARF; Colin Sutton, Managing Director of Group M’s M80; plus a panelist from Dukky Technology, a company that aids marketers in monetizing ROI on social media platforms and increasing engagement.

 

With social media being one of the buzz words that a lot of your clients are throwing around, what are the best ways you can integrate it into your plans. What are the tool sets that really DO matter? What do you need to avoid? How do you keep up with your client’s customers as they are constantly shifting how they are consuming media. How does mobile fit in? Plus much more.

 

Again, it’s Free to attend the conference. But we do need your name, and the names of any of your friends at any media shops who would like to attend. So just send me an email to chkross@TVWeek.com and let me know your name and any of your friends that will attend. We have to all the names by end of business on Tuesday.

 

Hope to see you there and I hope you win one of the two iPad2’s we’ll be giving away!

 

Best,

Chuck Ross

Editorial Director, TVWeek