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In Depth

The Tumultuous Two-Year Reign at General Motors of Marketing Chief Joel Ewanick

By Matthew Creamer and Rupal ParekhAdvertising Age Two weeks ago, Joel Ewanick was sitting through a day of press meetings to introduce an ad campaign for the launch of the Cadillac ATS, General Motors long-in-the-making attempt to take on BMW’s…

Teen Choice Awards 2012 — Complete List of Winners

TV show (sci-fi/fantasy): "The Vampire Diaries"TV actress (sci-fi/fantasy): Nina Dobrev, "The Vampire Diaries"TV actor (sci-fi/fantasy): Ian Somerhalder, "The Vampire Diaries"Male TV scene stealer: Michael Trevino, "The Vampire Diaries"TV Actor (action): Adam Rodriguez, "CSI: Miami"TV drama: "Pretty Little Liars"Summer female TV…

With Bankruptcy Exit, Tribune Co. Could Be Broken Up

By Lynne MarekCrains Chicago Business When Tribune Co. exits bankruptcy under new owners next year, its flagship newspaper is likely to go on the sales block, but that’s not all. A host of other Chicago assets in the Tribune media…

64th Primetime Emmy Award Nominations

Here’s the complete list of nominations for the 64th Primetime Emmy Awards, from the Academy of Television Arts & Sciences: Outstanding Comedy SeriesThe Big Bang Theory • CBS • Chuck Lorre Productions, Inc. in association with Warner Bros. Television Curb…

Study: Charlie Sheen May Be Safe Again for Brands — But Is Sanitized Version Too Boring for Prime Time?

By Jeanine PoggiAdvertising Age The stigma surrounding Charlie Sheen appears to be lifting among viewers, making the actor a less risky prospect for advertisers. According to a new study by market research firm Vision Critical, feelings towards the often erratic…

Funny TV Ads Don’t Sell Better Than Unfunny Ones — And Can Even Sell Worse; Study Rates 10 Funniest Commercials, Finds Most Effective Balance Humor With Information, Relevance

By Jack Neff Advertising Age One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing…

Nominees for the 33rd Annual News & Documentary Emmy Awards

Press release from the National Academy of Television Arts & Sciences: New York, N.Y. – July 12, 2012 – Nominations for the 33rd Annual News and Documentary Emmy® Awards were announced today by the National Academy of Television Arts &…

If You Buy a New Chevy and Don’t Like It, You Can Return It for a Full Refund Within 60 Days

By Joseph LichtermanAutomotive News DETROIT — General Motors Co., in a move to appeal to new buyers, said today that it will allow consumers to return any new 2012 or 2013 model year Chevrolet for a full refund within 60…

‘Oprah Builds a Network’: Winfrey Tries to Play OWN’s Troubles for Ratings — Documentary Also Gives Viewers Want They Want Most: More Oprah

By Jeanine Poggi Advertising Age Oprah Winfrey has a long history of turning her personal struggles into "aha! moments" that resonate with viewers. Now she is hoping to turn the troubled start for OWN into ratings for the network with…

Sports Illustrated and NBC Sports Plan a TV Series — Effort Joins Specials (and One Reality Show) About Swimsuit Issue

By Nat IvesAdvertising Age Sports Illustrated and NBC Sports have teamed up to produce a monthly, hour-long TV series beginning July 24, the companies said today. The show, called "Sports Illustrated," is sponsored by Lexus but will include commercials for…