In Depth

Amazon and Viacom Announce Multiyear Video Licensing Agreement; Adds a Selection of TV Shows Available Exclusively on Prime Instant Video

Press release from Amazon and Viacom:

SEATTLE and NEW YORK -- June 4, 2013 -- Amazon.com, Inc. (NASDAQ:AMZN) and Viacom Inc. (NASDAQ: VIAB and VIA) today announced an expanded multiyear, multinational digital video licensing agreement to bring hundreds of TV shows and thousands of TV episodes from Viacom to Prime Instant Video. This deal includes a collection of TV shows that customers won’t find on any other digital video subscription service. Prime members will now have unlimited instant streaming access to popular kids programming such as Bubble Guppies, The Backyardigans, Team Umizoomi, Blue’s Clues and Victorious, along with top-rated shows from MTV and COMEDY CENTRAL like Awkward, Tosh.0 and Workaholics. Prime members will also have access to future episodes of Dora the Explorer, SpongeBob SquarePants, Fairly Odd Parents, Fresh Beat Band and more. LOVEFiLM customers in the UK and Germany will get some of the same great shows later this summer.

Select shows from Nickelodeon and Nick Jr. will be available in Kindle FreeTime Unlimited, a service built just for kids that gives them the freedom to explore all their favorite books, games, educational apps, movies and TV shows, while providing parents with the tools they need to manage their kids’ screen time.

“We are thrilled to be extending and deepening our relationship with Amazon,” said Philippe Dauman, President and Chief Executive Officer of Viacom. “This innovative agreement will provide Prime members with access to even more of our best programming from our major television brands, including many digital video subscription streaming exclusives. Amazon has created a unique, brand-friendly environment for streaming entertainment and consumer products and we are excited to work with Amazon to bring customers shows they love.”

Prime Instant Video offers more than 41,000 movies and TV episodes for Prime members to stream on Kindle Fire, Kindle Fire HD, iPad, iPhone, iPod touch, Roku, Xbox 360, PlayStation 3, Wii and Wii U, among other connected TVs and devices -- all at no additional cost. Also as previously announced, later this month Prime Instant Video will become the exclusive home to PBS hit series Downton Abbey as well as the highly anticipated CBS summer series Under the Dome, with each episode of the latter added just four days after initial broadcast. To sign up for Amazon Prime, visit www.amazon.com/primeinstantvideo.