Advertising News
Friday, May 9, 2008
MPG’s Barrington to Switch Sides to NBC
Days before the start of broadcast network upfront presentations, television advertising sales veteran David Barrington is switching sides again. Mr.... More »
Thursday, May 8, 2008
Upfront Bound? Bookmark This Map!
The annual upfront advertising market may be more bewildering than ever this year, but that doesn’t mean you need to... More »
Q1 Cash Flow, Revenues Up at Discovery
Discovery Communications’ U.S. Networks unit racked up an 18% increase in operating cash flow on a 3% increase in revenues... More »
Upfront Sales to Fall 2% to 14%, Analyst Says
Broadcast television networks' upfront advertising sales will be down this year, posting a drop of between 2% and 14%, a... More »
Wednesday, May 7, 2008
Sponsors Get Actual Assist on truTV
When your network’s programming is based on real-life action, some real-life consumer testimonials should fit right in. That’s one of... More »
Woerz Tunes Up Plans for Networks
Craig Woerz has always gravitated toward the entertainment industry. For 15 years, he toured with his band, New Brown Hat,... More »
Chart: Product Placement on Broadcast TV
Product placement rose 6% in the first quarter during prime-time shows on the broadcast and 11 cable networks Nielsen measures.... More »
Tuesday, May 6, 2008
ESPN, Ad Council Urge Men’s Health Care
The Ad Council and ESPN are joining forces to motivate men to take their health into their own hands. The... More »
Sunday, May 4, 2008
Cobbling Together a Target Ad Audience
NBC Universal is hoping a new approach to advertising sales will extract premium pricing in this year’s upfront ad market... More »
Bold Ad Promise: Ratings Will Rise
While most networks guarantee their advertisers certain ratings, TV Guide Network is guaranteeing its clients’ ratings will be higher. NBC... More »
Primary Spending Reaches New Areas
The Democratic presidential candidates and their supporters are buying more television advertising in Indiana and North Carolina ahead of Tuesday’s... More »
Media Planner: Plain Talk Can Improve Collaboration
“The quality of our thoughts is bordered on all sides by our facility with language.” That statement, which provides useful... More »
Thursday, May 1, 2008
Gordon Joins Initiative USA
Media buyer Initiative USA named Todd Gordon as senior VP, director of national broadcast. Mr. Gordon joins the agency from... More »
Wednesday, April 30, 2008
Cartoon’s ‘Raiders’ Is Kid Stuff
Indiana Jones is coming to Cartoon Network—sort of. This Indiana Jones isn’t played by Harrison Ford. Instead, the stars are... More »
Dempsey Goes Digital for GroupM
Look out, digital world: Here comes Tom Dempsey. Mr. Dempsey—a veteran negotiator in traditional media, particularly TV—last week was named... More »
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