May 7, 2009
BEHIND THE NEWS
Are Things Looking Up for 'Chuck'?
Well, “Chuck” me.
NBC still isn’t expected to make a final call on its bubble shows until May 19, when it reveals exact details of its fall schedule. But there are signs that things just might be looking up for “Chuck,” the NBC comedy-drama we at MoJoe tend to write about as often as Perez Hilton mentions Lindsay Lohan.
Two Peacock insiders told us this afternoon that NBC executives have started taking notice of the massive Twitter- and Internet-based fan campaign to Save Chuck. “I think it’s working,” said one NBC source not given to overstatement.
Both insiders cautioned that there’s still no guarantee “Chuck” will get a pickup. But they said the fan campaigns to patronize sponsor Subway and to send Nerds candies to executives have impressed NBC suits.
Also helping things: The super-low ratings for this week’s return of “Deal or No Deal,” which attracted exactly half the young-adult audience as a typical episode of “Chuck.” NBC brass realize they could do a lot worse than “Chuck” on Mondays.