May 15, 2009
Welcome to Another Season of 'Dollhouse'
Fox has ordered a second, 13-episode season of the Joss Whedon sci-fi drama "Dollhouse," people familiar with the matter said.
Many media types had written off the show for dead, since its ratings on Friday have been...suboptimal. And yet, insiders at the network have been cautioning for weeks that the show shouldn't be cut out.
Last month, TVWeek reported that, "Fox executives are holding out a glimmer of hope for the show, noting its loyal core and its strong DVR numbers." The reason Fox wanted to take a chance on the show: Whedon's audience is loyal and predictable, and it's not hard to see Fox's sales department arguing that it's easier to sell a 1.2 demo rating from "Dollhouse" than a reality show averaged a 1.6.
It's also good business for sister studio 20th Century Fox TV, which always does a good job exploiting properties via DVD and iTunes sales.
As part of the deal to bring back "Dollhouse," it seems likely 20th will have to deliver the show to Fox at a lower cost. However, executives at the network and studio aren't talking right now, making it tough to get details on the deal.