Jun 13, 2009

Etc.

'True Blood' Fans All A-Tweet?

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It's around 7:30 p.m. on a Saturday. A quick check of the Twitter shows that among the top ten trending topics on the microblogging service are Tehran (things are tense in Iran right now), Six Flags (it's summer...and the company just filed for Chapter 11) and... HBO.

HBO? What could cause the Twiterrati to be talking about HBO on a Satuday night?

Well, the network's got a big fight tonight. But, there's this: "True Blood" returns for its second season tomorrow night. And the faithful are clearly getting excited.

Nobody's proven a link between Twitter activity and Nielsen numbers just yet. But it's worth noting that variations of "Jon and Kate" accounted for several trending topics the night of that show's recent season premiere. You know, the episode that attracted 10 million viewers and smashed records.

Just a hunch, but I think there will be some happy faces at HBO HQs in both LA and New York come Monday.

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