Hype!

The CW Gives Us Something to ‘Talk About’

There’s nothing subtle about the CW’s new “TV To Talk About” promotional campaign. The network has started seeding the YouTube with its fall promo teasers– and, predictably, there are a lot of shots of “Gossip Girl” characters vamping about in…

How I Met a Cool Emmy Campaign

It’s Emmy season in TV land, which means studios have begun rolling out trade ads to tout the virtues of their programs. Of course, the Great Recession has prompted cuts in ad budgets across town. Thankfully, though, creativity hasn’t disappeared….

Coming to Fox: ‘Shoving Buddies’!

With most of the nation’s TV reporters in full upfront mode, one of the funniest in-jokes in quite a while slipped by relatively unnoticed over the weekend. It also doubled as a pretty darn ingenious promotion for “24.” About midway…

Happy Birthday to U

Just in time for upfront season, NBC Universal is gearing up its promotional machine to hype… NBC Universal. The conglomerate turns five years old today, and to mark the anniversary, it’s ordered all of its networks to air a 30-second…

Gimme a G! Gimme a…Oh, Never Mind

Fox is betting advertisers will be in a “Glee”-ful mood following the network’s upfront presentation next Monday. The network’s marketing team has arranged for cast members from the show, along with a team of cheerleaders dubbed the “Cheerios,” to stage…

ABC Viral Campaign No ‘Flash’ in the Pan

ABC’s carefully orchestrated campaign to build buzz around its new drama “Flash Forward” is moving to a new level this week. Following last week’s 5-second teaser spots, the network will air a new ad during this week’s episode of “Lost,”…

ABC’s ‘Flash’ Marketing: What Did You See?

ABC has launched its stealth marketing campaign for “Flash Forward.” The Hollywood Reporter last week broke the news that the network planned to begin hyping the drama project during tonight’s episode of “Lost.” This, even though ABC technically hasn’t ordered…