Most Bankable Stars: Dr.Phil McGraw
Last year’s ranking: 2 Dr. Phil, who’s set to launch his own spinoff this fall in “The Doctors,” continues to build a worldwide brand based on the power of his show. “As Oprah begat Dr. Phil, he has spawned ‘The…
Daily Archives : Jan 6, 2008
Price Survey: Cost of Web Video Ads
CPMs, Advertising Options Vary Widely in Different Media Outlets
Experts’ Tips Good Guide to Better TV Ads
Over the Years Industry Vets Found Simplicity, Research Best Practices
Editorial: CES Lays Out Roadmap to the Digital Future
When a convention draws the likes of Bill Gates, Brian Roberts and General Motors’ Chairman-CEO Rick Wagoner as major speakers, and it’s neither a computer gathering, a cable convention nor a car show, attention must be paid. And paying attention…
Diverse Voices: Harmonizing Their Way Past Divisive Issues
At a time when rhetoric and rancor is running high in the Writers Guild of America strike, Hollywood would do well to go back to its roots and remember that the success of any deal depends on the character of…
QuickTakes: Would you rather watch Letterman with writers or Leno without?
“Without taking anything away from the writing staffs, the talents of David Letterman and Jay Leno have been honed over enough decades of comic professionalism that we watch the one we have developed a familial attachment to as personalities, regardless…
Newsmakers
Close Up: Arthur Minson Time Warner Cable has promoted Arthur Minson to executive vice president and deputy chief financial officer. In this role, Mr. Minson will provide oversight of Time Warner Cable’s accounting, financial planning and analysis. Mr. Minson, previously…