Cancellations Are Costing Networks
Oscars May Be Next to Fall to Writers Strike
Daily Archives : Jan 13, 2008
Targeting Helps Cable Clear Hurdles
One of the reasons spot cable has done much better this political season is the refinement and effective selling of cable’s ability to target by zones. NCC, the spot cable rep firm co-owned by Comcast Cable Communications, Time Warner Cable…
Pace of Race Keeps Broadcasters on Toes
Many Candidates, Abbreviated Schedule Pose Coverage Challenges
Cable News Networks Giving it Their All
Operations Change to Cover High-Energy Political Campaign With Keen Viewer Interest
Local TV Early Election Winner
Stations, Spot Cable Flourish
Guest Commentary: Engaging the Hispanic Market: 3 Commandments
It’s a flourishing community with hefty political clout, rich traditions and a lot of money to spend, an ideal target audience for American firms eagerly searching for new streams of revenue. But leaders of the dynamic, illustrious and diverse Hispanic…
Football Needs a Bit of Madness
Tournament Like NCAA Basketball’s Would Create Mass-Reach Opportunity
Editorial: Time for Producers, WGA to Get Talking
As the strike by the Writers Guild of America enters its 11th week and the impasse between the writers and the studios continues, we’ve seen the return to television of the late-night talk shows, along with the return of Jon…
QuickTakes: Do you view the cancellation of the Golden Globe Awards as a victory for the Writers Guild?
“The cancellation of the Golden Globes isn’t a victory for anyone, including the Writers Guild. Although I sympathize with the writers, they lost points by trying to bully NBC and the HFPA with threats of picketing the ‘news conference.’ Wasn’t…