First-Run Success Building on Brands
Exposure for New Series Depends on Marketability, Recognizable Talent
Monthly Archives : January 2008
Editorial: TV-Web Convergence Gets Closer to Reality
Apple founder Steve Jobs last week unveiled a new incarnation of his Apple TV product, which was introduced last year as a bridge between the computer and the television set. Last year’s device was a limited step in that direction;…
Quicktakes: What television industry player is going to be the one to watch in 2008?
“The acquisition of a game-changing technology company like Slingbox, the announcement of a coupon-eligible digital over-the-air box, and the ubiquitous rumors of upcoming mergers have [CEO] Charlie [Ergen] and EchoStar poised to rattle the industry once again.” – Patrick Baldwin,…
Tapping the Resources of Local TV
Value of Stations’ Knowledge of What Works in Area Is Huge, Unmatched
TBS, TNT Plan to Put on a Show
With Approval of WGA, SAG May Have the Season’s Most Star-Studded Awards Telecast
Honor for a ‘Career Actor’
Guild Showcases Charles Durning
Forming the Guild Was Risky Business
Efforts to Organize Actors Went Against Moguls and History of Blacklisting
Comedies Display Strong Work Ethic
Office Shows Dominate Ensemble Nominees; Cable Stars Make Good Individual Showing
‘Sopranos’ Gets Its Last Shot at Glory
Ensemble, Falco and Gandolfini Are Nominated for HBO Series’ Final Season
Web Video Embraces Product Placement
Web video creators including Tay Zonday, Rhett and Link and Hayden Black of “Abigail’s X-Rated Teen Diary” are embracing product placement advertising. Check out an exclusive video report from TelevisionWeek writer Daisy Whitney, who gives the scoop in this week’s…