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Monthly Archives : January 2008

Experts’ Tips Good Guide to Better TV Ads

Over the Years Industry Vets Found Simplicity, Research Best Practices

Editorial: CES Lays Out Roadmap to the Digital Future

When a convention draws the likes of Bill Gates, Brian Roberts and General Motors’ Chairman-CEO Rick Wagoner as major speakers, and it’s neither a computer gathering, a cable convention nor a car show, attention must be paid. And paying attention…

Diverse Voices: Harmonizing Their Way Past Divisive Issues

At a time when rhetoric and rancor is running high in the Writers Guild of America strike, Hollywood would do well to go back to its roots and remember that the success of any deal depends on the character of…

QuickTakes: Would you rather watch Letterman with writers or Leno without?

“Without taking anything away from the writing staffs, the talents of David Letterman and Jay Leno have been honed over enough decades of comic professionalism that we watch the one we have developed a familial attachment to as personalities, regardless…

Newsmakers

Close Up: Arthur Minson Time Warner Cable has promoted Arthur Minson to executive vice president and deputy chief financial officer. In this role, Mr. Minson will provide oversight of Time Warner Cable’s accounting, financial planning and analysis. Mr. Minson, previously…

NBC Focuses on Power of Out-of-Home

Media Giant Plans Separate ‘Upfront’ for Public Platforms

Cox Tries Texting in Ads

Cable Giant Adds Mobile Marketing

Daisy Whitney’s New Media Minute: CES

TelevisionWeek writer Daisy Whitney packs a CES preview, the latest news on Perez Hilton’s video technology and her pick for a pair of emerging Web video talents in the latest installment of the “New Media Minute.”

Strong Demand for DTV Converter Coupons

More than 1 million consumers have requested $40-off coupons for DTV converters in the first week the government offered the coupons. The Department of Commerce said today that consumers have requested 1.9 million coupons. Each household without satellite or cable…

Writers Strike News Roundup: Friday, Jan. 4

Leno Asked, Received Guild Permission Over Monologue A controversy over Jay Leno’s penned monologue has ruffled Writers Guild of America feathers, but NBC is claiming the guild gave permission to Mr. Leno to write his own material, Deadline Hollywood Daily…