Experts’ Tips Good Guide to Better TV Ads
Over the Years Industry Vets Found Simplicity, Research Best Practices
Over the Years Industry Vets Found Simplicity, Research Best Practices
When a convention draws the likes of Bill Gates, Brian Roberts and General Motors’ Chairman-CEO Rick Wagoner as major speakers, and it’s neither a computer gathering, a cable convention nor a car show, attention must be paid. And paying attention…
At a time when rhetoric and rancor is running high in the Writers Guild of America strike, Hollywood would do well to go back to its roots and remember that the success of any deal depends on the character of…
“Without taking anything away from the writing staffs, the talents of David Letterman and Jay Leno have been honed over enough decades of comic professionalism that we watch the one we have developed a familial attachment to as personalities, regardless…
Close Up: Arthur Minson Time Warner Cable has promoted Arthur Minson to executive vice president and deputy chief financial officer. In this role, Mr. Minson will provide oversight of Time Warner Cable’s accounting, financial planning and analysis. Mr. Minson, previously…
Media Giant Plans Separate ‘Upfront’ for Public Platforms
Cable Giant Adds Mobile Marketing
TelevisionWeek writer Daisy Whitney packs a CES preview, the latest news on Perez Hilton’s video technology and her pick for a pair of emerging Web video talents in the latest installment of the “New Media Minute.”
More than 1 million consumers have requested $40-off coupons for DTV converters in the first week the government offered the coupons. The Department of Commerce said today that consumers have requested 1.9 million coupons. Each household without satellite or cable…
Leno Asked, Received Guild Permission Over Monologue A controversy over Jay Leno’s penned monologue has ruffled Writers Guild of America feathers, but NBC is claiming the guild gave permission to Mr. Leno to write his own material, Deadline Hollywood Daily…