L.A. Screenings Saved by the Bell
International Buyers to Hit L.A. May 17
Monthly Archives : February 2008
Hard Won, but Exactly How Much?
Digital Potential Anybody’s Guess
Strike Had Little Bearing on Late-Night Ratings
Writerless ‘Leno’ Maintained Lead Over Fully Staffed ‘Letterman’
Writers Strike Opened New Doors for Diversity
When it comes to diversity in television, the good thing about the Writers Guild strike was that everybody talked about the money, and nobody talked about diversity. Why is that good? Let me repeat—everybody talked about money. If diversity doesn’t…
‘GMA’ Greets User Videos
‘I Say GMA’ Segment Involves Viewers
Ad Position Really Makes a Difference
Starcom-ABC Family Study Proves Placement Does Matter
Working Brands Into Web Videos
Product Integration Moves to Internet
Problems Plague Digital Transition
Low-Power Stations, Minorities Among Concerned Groups
NATAS Plans to Honor Promos
Awards Set for News, Sports, Daytime Spots
Specializing in Specific Interests
Niche Nets Such as Fine Living, SoapNet, Jewelry TV Target Content to Key Demos