VH1 is gearing up more celebrity-driven shows, featuring comedienne Margaret Cho, rap impresario Luther Campbell and Hulk Hogan’s daughter, Brooke. The network’s “celeb-reality” programming strategy has pushed the network into the top ranks among cable networks during the first quarter,…
NBC, DirecTV Ensure ‘Friday Night Lights’ Stay Lit (DeadlineHollywoodDaily) NBC struck a deal with DirecTV to air a third season of “Friday Night Lights,” Web site DeadlineHollywoodDaily.com reports. DirecTV, which picked up the former NBC soap “Passions,” will share costs…
National Geographic Channel is creating new programming franchises that marketers can sponsor across media. The channel, which bills itself as the third highest rated nonfiction network behind Discovery Channel and History Channel, is expecting another strong upfront after registering a…