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Monthly Archives : March 2008

Marvel Presells Cable Rights to FX

Marvel Studios presold cable rights of “The Incredible Hulk,” “Iron Man” and three other yet-to-be determined series to FX, Daily Variety reports. Under such agreements, cable companies pay license fees equal to about 11% of a movie’s domestic gross for…

Seles Will Test ‘Dancing’ Ranking

Monica Seles, the nine-time Grand Slam tennis champion, will be a contestant on “Dancing With the Stars,” Multichannel News reports. Seles, the youngest French Open winner in history, will conduct question-and-answer sessions on the competition that will be broadcast on…

DirecTV to Offer NCAA Hoops in HD

DirecTV will offer all of the 37 NCAA basketball tournament games it’s including in its “Mega March Madness” pay-per-view package in high definition, Multichannel News says. The package for the tournament, which starts March 20, will cost $69, Multichannel News…

L.A. Channel Takes on ‘View’ Up Close

Los Angeles station KTLA today will air a morning-news program designed to compete against “The View,” the Hollywood Reporter says. The hour-long show will be hosted by members of “KTLA Morning News,” including Michaela Pereira and Cher Calvin, the newspaper…

Univision’s ‘Desperate’ Appeals to Latinos

Univision’s Spanish-language version of ABC’s “Desperate Housewives” has been among the 10 most-watched shows among Latino adults since debuting in January, the New York Times reports. “Amas de Casa Desesperadas” marks the first time Univision has remade a U.S. show,…

BrightRoll Offers HD Ads Online

Online video ad network BrightRoll has introduced high-definition ad units, the company said today. This will allow branded advertisers to deliver marketing messages in hi-def online, the company said. BrightRoll matches the ads with “hi-def ready” publishers, including Federated Media…

Point of No Return: TV Confronts Post-Strike Challenge

For broadcast television networks trying to woo back viewers after the writers strike, the next few weeks may prove a turning point. The networks are returning to the first-run scripted programming they lost during the 100-day Writers Guild of America…

Gaspin a Go-To No. 2 at NBCU

Full Plate Includes Cable Nets, iVillage

Sci Fi Fanning Out for Upfront

Wants Its Characters Across All Media

Altering History to Woo Ad Partners

Cable Channel Re-Edits ‘Marvels’ With Cisco Content