Brand Needs Key to Media Allocation
‘Purchase Process Continuum’ Must Be Considered When Making Choices
Daily Archives : Apr 20, 2008
Editorial: The Industry You Kill Could Be Your Own
Look before you leap. Indications are that the 100-day writers strike did, in fact, drive some viewers away from TV. Thus this plea to the Screen Actors Guild, AFTRA and the media companies that control the TV industry: Don’t let…
Metrics Swim Into Focus
Canoe Aims to Improve VOD Measurement
NBC Raids the Vault
Sports Legends Discovered, Set for Special
Little Movement for Gifford
First Week on ‘Today’ Sees Flat Viewership Overall
Lifetime Grabs Headlines, Ratings
‘Project Runway’ Acquisition Puts Top-Rated Women’s Network in Glare of Spotlight
ABC Buys RDF Doc About J.K. Rowling
‘Potter’ Author Profile a Hot Seller for Firm
Finding Revenue Beyond the Screen
NBC’s ‘Heroes’ Merchandise Deals Part of Industry Play
Guest Commentary: A Little Bit of Magic Brings Election Home
I was in the back seat of a taxi in New Orleans as the rain poured down one minute and the sun shone the next. The driver’s repeated glances in the rear-view mirror told me she watched the news every…
Cable Capitalizes on Shifting Audiences
Advertising Dollars Follow Viewers From Broadcast to Cable Networks’ Original Series