Here’s a prescription for a sort of homeo-techno instant mood-booster that makes you want to jump up and embrace the world. At least that’s the effect it had on The Insider—whom faithful readers know to be a curmudgeonly couch potato…
Unscripted Shows Draw Female Viewers by Combining Stories, Information
Matchup With AOL or Microsoft Would Attract Advertisers
‘Purchase Process Continuum’ Must Be Considered When Making Choices
Look before you leap. Indications are that the 100-day writers strike did, in fact, drive some viewers away from TV. Thus this plea to the Screen Actors Guild, AFTRA and the media companies that control the TV industry: Don’t let…
Canoe Aims to Improve VOD Measurement
Sports Legends Discovered, Set for Special
First Week on ‘Today’ Sees Flat Viewership Overall
‘Project Runway’ Acquisition Puts Top-Rated Women’s Network in Glare of Spotlight
‘Potter’ Author Profile a Hot Seller for Firm