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Daily Archives : May 11, 2008

There From the Start: Matt Blank

CEO of Showtime Watched Pay Cable Mature

Stations Put the Election Online

Broadcasters Are Turning to Technology to Reach Younger News Consumers

Quick Takes: Are Viewers Out of the Habit of Watching Prime-Time TV?

Are viewers out of the habit of watching prime-time TV? “At Nielsen, we’re finding that people are watching television during prime time more than ever this season. That’s because there is more choice, more TVs in the home and more…

‘Clickable Moments’ Can Add Up

Watch out, Google: Internet searching could be as close as your TV’s remote control. With all the time and energy being spent by industry experts trying to figure out which TV ads “work” and how to measure, you’d think TV…

Guest Commentary: Surveys Seek to Measure Industry’s Diversity

With the industry’s paradigm shifting toward improved time management and efficiency, Women in Cable Telecommunications and the National Association for Multi-ethnicity in Communications have aligned to streamline our research survey process for WICT’s PAR Initiative and NAMIC’s Multi-ethnic Employment in…

Studio Trying to Save ‘Back to You’

CBS mulling a pickup, as ABC and Fox start putting together their schedules

CW Turns to Tyra for Fall

Network’s new lineup includes reality show from “Top Model” star and a “90210” spinoff