A Nielsen analysis of the readiness of U.S. viewers for February’s digital television transition revealed that there are still segments of the population that are unprepared. Nielsen found that 22% of sampled households had at least one television that would…
ABC, CBS and Fox Will Launch Complex Dramas to Get Audience Engaged
Option Allows Advertisers to Attach Commercials to Character-Based Stories
Marketers Get More Engagement With Content While Networks Can Charge More for Exclusive Relationships
“Six Feet Under” creator Alan Ball is developing an American remake of the British prison drama “Bad Girls” for HBO, extending his partnership with the network, the Hollywood Reporter says. Nancy Oliver (“Lars and the Real Girl”) and Raelle Tucker…
SoapNet has ordered a second season of “General Hospital: Night Shift,” Multichannel News reports. Production on the 13 episodes will begin next month, with the premiere set for July 22 at 11 p.m., the newspaper says. “Night Shift’s” debut on…
CMT will repurpose NBC’s “Nashville Star,” which joins the network June 9 after five seasons on USA Network, Daily Variety reports. Each episode will air on CMT Friday at 8 p.m., four days after its premiere on NBC, the newspaper…
Premium cable channel Starz inked its first affiliation deal today for its broadband video service via a partnership with Verizon. Under the multiyear agreement, Verizon will carry Starz movies online. The movies will be accessible on a subscription basis to…
Tori Spelling will reprise her role as Donna Martin in The CW’s “90210,” The CW and CBS Paramount Network Television announced. Spelling’s Donna will be featured in guest-starring appearances as the owner of a hip Beverly Hills store that the…
The American Federation of Television & Radio Artists is nearing an agreement for a new contract with the studios after 16 days of negotiations, Daily Variety reports. The Screen Actors Guild, whose contract with the studios expires along with AFTRA’s…